References

Below are a list of books, journal articles and industry blogs I have used for writing these blog posts:

“Brand Journalism” Trilogy:

• Coffee, P., (2012). Is ‘Brand Journalism’ The New PR?  [online] WebMediaBRands Inc: PRNewser. Available from: <http://www.mediabistro.com/prnewser/brand-journalism-pr_b44728> [Accessed 30 November 2012].
• Corporate Watch UK., (2003). Public Relations and Lobbying Industry: An Overview. [online] Corporate Watch UK. Available from: <http://www.corporatewatch.org/?lid=1570> [Accessed 12 November 2012]
• Crompton, B., (2011). Visual Story Telling Before The Design. [online] Lewis PR. Available from: <http://blog.lewispr.com/2011/03/infographics.html> [Accessed 12 November 2012].
• DVorkin, L., (2012). Inside Forbes: The Birth of Brand Journalism and Why It’s Good For The New Business. [online] Forbes.com LLC. Avaiable from: <http://www.forbes.com/sites/lewisdvorkin/2012/10/03/inside-forbes-the-birth-of-brand-journalism-and-why-its-good-for-the-new-business/> [Accessed 3 December 2012].
• Foremski, T., 2012. Can PR People Become Brand Journalists? What Is It? [online] Tom Foremski: Silicon Valley Watcher. Available from: <http://www.siliconvalleywatcher.com/mt/archives/2012/10/can_pr_people_b.php> [Accessed 30 November 2012].
• Gaasterland, M., (2011). What is Content Curation? And How It’s Useful To You and Your Network. [online] Michiel Gaasterland: WordPress. Available from:  <http://www.michielgaasterland.com/content-marketing/what-is-content-curation-and-how-it%E2%80%99s-useful-to-you-and-your-network/> [Accessed 3 December 2012].
• Global Pr Summit 2012., (2012). Are PR People Ready To Become Brand Journalists? [online] The Holmes Group. Available from: <http://events.holmesreport.com/gprs-2012/session-58-are-pr-people-ready-to-become-.aspx> [Accessed 4 December 2012].
• Hall, R., (2009). Brilliant Marketing. Great Britain: Pearson Education Ltd.
• Henderson, D., (2012). Brand Journalism. A Communications Style Still Ahead of It’s Time. [online] David Henderson: WordPress. Available from:  <http://www.davidhenderson.com/2012/09/30/brand-journalism-a-communications-style-still-ahead-of-its-time/> [Accessed 26 November 2012].
• Himoff, S., (2012). Brand Journalism is the Future for Digital Marketing, But it Must Be Authentic. [online] Haymarket: The Wall. Available from: <http://wallblog.co.uk/2012/10/24/brand-journalism-is-the-future-for-digital-marketing-but-it-must-be-authentic/ > [Accessed 30 November 2012].
• Lewis PR., (2012). The New Rules Of Content: The Role Of Brand Journalism In PR. [online] Lewis Communications. Available from: <https://learning.westminster.ac.uk/bbcswebdav/pid-464164-dt-content-rid-1338211_1/courses/2CPR7H3.1/brand-journalism_EN.pdf> [Accessed  30 November 2012].
• McLintic, M., (2012). Why Brand Journalism Matters.  [online] Lewis PR. Available from: <http://blog.lewispr.com/2012/11/why-brand-journalism-matters.html> [Accessed 22 November 2012].
• Meerman-Scott, D., (2010). The New Rules of Marketing and PR. 2^nd ed. New Jersey: John Wiley & Sons, Inc.
• PRCA., (2011). PRCA Trends Barometer, 3^rd Quarter 2011, Reveals Uncertain Outlook for PR Industry. [online] Public Relations Consultants Association. Available from: <https://www.prca.org.uk/%5CPRCA_Trends_Barometer_3rd_quarter_2011_reveals_uncertain_outlook_for_PR_industry> [Accessed 12 November 2012].
• PR Week., (2012). Six Trends That Define 2012 For The Comms Director. [online] Haymarket Business Media: PRWeek. Available from: < http://www.prweek.com/uk/news/1148519/Six-trends-define-2012-comms-director/?DCMP=ILC-SEARCH> [Accessed 12 November 2012].
• Rogers, D., (2012). Strong Journalism is Crucial to Good Comms. [online] Haymarket Business Media: PRWeek. Available from: <http://www.prweek.com/uk/opinion/1154149/strong-journalism-crucial-good-comms/> [Accessed 26 November 2012].
• Scott, T., (2012). What is Brand Journalism, Exactly, and is Brand Journalism the Same Thing as Journalism? [online] Brand Journalists. Available from: <http://brandjournalists.com/social-media/what-is-brand-journalism/> [Accessed 28 November 2012].
• Szomszor, P., (2012). PR Isn’t “Brand Journalism” – Besides, The Term Is and Oxymoron. [online] Firefly Communications Group: Firefly. Available from:  <http://www.fireflycomms.com/pr-blog/pr-isnt-brand-journalism-besides-the-term-is-an-oxymoron> [Accessed 30 November 2012].
• Wincott, S., (2012). Whatever You Call It, Brand Journalism Is Here To Stay. [online] Lewis PR. Available from: <http://blog.lewispr.com/2012/10/whatever-you-call-it-brand-journalism-is-here-to-stay.html> [Accessed 3 December 2012]

“Ethics” blogposts:

• Black, S., (1989). Introduction to Public Relations. London: Modino Press Ltd.
• Bowen, S., (2010). The Nature of Good in Public Relations. In: Heath, R., (ed.) The SAGE Handbook of Public Relations. California: SAGE Publications Inc., pp. 571-580.
• Broom, G., (2009). Cutlip & Center’s Effective Public Relations. 10^th Edition. New Jersey: Pearson Education Inc.
• Ewen, S., (1996). PR! A Social History of Spin. New York: Basic Books.
• Eyun-Jung Ki, Junghyuk Lee and Hong-Lim Choi, (2012). Factors Affecting Ethical Practice of Public Relations Professionals Within Public Relations Firms. Asian Journal of Business Ethics. 1 (2), 123-141.
• Goldsworthy, S., and Morris T., (2008). PR a Persuasive Industry? Spin, PR and the Shaping of the Modern Media. [online] Hampshire: Palgrave Macmillan. Available from: Dawsonera. <http://www.dawsonera.com> [Accessed 15 October 2012].
• Grunig, J., and Hunt, T., (1984). Managing Public Relations. USA: Holt, Rinehart and Winston Inc.
• Harrison, K., & Galloway, C., (2005). Public relations ethics: A Simpler (but not simplistic) Approach to the Complexities. Prism. 3, 1-17. [online] Available from: <http://www.prismjournal.org> [Accessed 6 October 2012].
• IABC, IABC: International Association of Business Communicators. [online] IABC. Available from: <http://www.iabc.com/> [Accessed 4 October 2012].
• Lukaszewski, J, Why Can’t PRSA Punish? [online] Public Relations Society of America. Available from: <http://www.prsa.org> [Accessed 13 October 2012].
• Parsons, P., J., (2008). Ethics in Public Relations: A Guide to Best Practice. 2^nd Edition. [online] London: Kogan Page. Available from: Dawsonera. <http://www.dawsonera.com> [Accessed 7 October 2012].
• PRClass, (2006). Public Relations Codes of Ethics. [online] Michael Turney. Available from: <http://www.nku.edu> [Accessed 16 October 2012]. 
• PRSA. Ethics: About Enforcement. [online] Public Relations Society of America. Available from <http://www.prsa.org> [Accessed 4 October 2012].
• Walle, M., (2003). Commentary: What Happened to Public Responsibility? The Lack of Society in Public Relations Codes of Ethics. [online] Available from: <http://www.prismjournal.org> [Accessed 4 October 2012].
• Wilcox, D., Cameron, G., Ault, P., and Agee, W., (2003). Public Relations: Strategies and Tactics. 7^th Edition. Boston: Pearson Education Inc.